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Planning your content marketing Strategy During meetings I've had with clients over the last week or so, we've been looking at how we can boost our content marketing on their websites and on their social media feeds by creating content relating to a number of the. I spent Thursday and Friday of last week at the Southampton Digital Marketing Summit 2017 #DMSSO17, and am providing so feedback on my findings from the two-day event.

It was a really good event but it was interesting that a lot of it was focused on search, either. Video is great for promoting your business, but once you've made the decision to get one or more videos produced and you've been given the video files, what should you do with them? The obvious answers are put it on your website and share it on all your social media.

Why use video to market your business? Video has become one of the most important parts of any digital marketing strategy. Research shows that 1 minute of video is as powerful as 1 million words of text, 85% of consumers are more likely to buy a product or service.
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Business owners know that on-line, digital marketing is an important way to develop leads and grow their business.
However, it is our experience that many businesses are frustrated and disappointed with the results of their digital marketing activities as they are uncoordinated, disjointed and done with little or no planning.
A Red Knight Solutions consultant will spend time with you to understand your business, get to know who your potential customers are and the products and services you wish to promote.
59% of executives agree that if text and video are available on the same topic, they will watch the video;.
Video is one of the most powerful ways of marketing your business on the internet at the moment.
Google loves video, especially as it owns YouTube.
Social Media channels such as Facebook and Twitter also love video and posts using video are promoted more prominently by the algorithms that decide who sees what, as well as being more engaging for the person who is looking for your business.
Each month we cover one or more topics from the world of digital marketing.
These can be focusing on internet marketing, social media marketing, video marketing and analytics.
During 2017 groups will be starting in Southampton, Hampshire and Chichester, West Sussex.
We welcome new members to attend their first group meeting before making any financial commitment.
If you are interested in attending a meeting send an e-mail to elite@redknightsolutions.co.uk or call on 02392 265725 and we will provide you with details of where and when the next available meetings are.
AMG Financials wanted to use video to promote some of their services for use both on their website and on their social media channels.
However, the owner was not keen on appearing in front of the camera so wanted video created in such a way as to positively promote the business and easily explain the services provided.
We produced a high resolution video logo bumper and two slideshow videos, one giving an overview of the services provided by AMG Financials and the other detailing a case study showing how they helped a car mechanic claim a tax rebate.
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