Knowing how to be on Google and how to rank high on Google searches is an important first step in your web marketing strategy but it is not enough by itself. When deciding how to rank pages in its search results, Google takes into account three main factors: keywords, inbound links and traffic. You must also support your keyword strategy with an inbound link building strategy and devise ways of driving traffic to your web site.
Equally important, once you have increased the number of site visitors, you must persuade those visitors to take the action you wish them to take, whether it is buying your T-shirt, signing up for your new software, or merely giving their email address in exchange for something of value such as an e-book. The commonest method of driving more traffic to your site at present is the use of social media in all its forms - including blogs, Facebook, Twitter, LinkedIn and similar social networking sites.
Bear in mind that once you decide on building traffic by, for example, blogging regularly, it's important to keep up a regular series of posts.
Equally important, once you have increased the number of site visitors, you must persuade those visitors to take the action you wish them to take, whether it is buying your T-shirt, signing up for your new software, or merely giving their email address in exchange for something of value such as an e-book. The commonest method of driving more traffic to your site at present is the use of social media in all its forms - including blogs, Facebook, Twitter, LinkedIn and similar social networking sites.
Bear in mind that once you decide on building traffic by, for example, blogging regularly, it's important to keep up a regular series of posts.
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He lectures regularly on web marketing, social media, digital journalism and marketing at The PR Training Centre in London.
He is a visiting lecturer on PR and Journalism at Buckingham University.
He was editorial director, Compass Press, responsible for the editorial content of a stable of business newspapers and magazines.
As a freelance journalist and writer based in London Press Centre, Fleet Street. he wrote for a wide range of business publications and corporate clients, including "Computer Weekly", "Computing", "Management Today" and many others.
He is a visiting lecturer on PR and Journalism at Buckingham University.
He was editorial director, Compass Press, responsible for the editorial content of a stable of business newspapers and magazines.
As a freelance journalist and writer based in London Press Centre, Fleet Street. he wrote for a wide range of business publications and corporate clients, including "Computer Weekly", "Computing", "Management Today" and many others.
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