As a team of senior B2B marketing specialists, we've all held in-house marketing positions - so we understand the challenges you're facing. You need a strategy that delivers on your business's objectives, and tactics that provide tangible results. You can't do it all in-house, so you need to outsource - which means finding an agency you can trust.
You've come to the right place. Apple has announced major privacy changes for iOS 15, and if your business has an online presence, then you need to know about them. These changes will limit the amount of insight we can gain into our audiences online, which means most B2B marketers will need to pivot their current approach to digital marketing. When was the last time you measured the success of a campaign in anything other than the number of leads it brought into your business?
If it's been a while, you're not alone - many B2B marketers are now so focused on lead generation that brand awareness goals fall by the wayside. This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash.
You've come to the right place. Apple has announced major privacy changes for iOS 15, and if your business has an online presence, then you need to know about them. These changes will limit the amount of insight we can gain into our audiences online, which means most B2B marketers will need to pivot their current approach to digital marketing. When was the last time you measured the success of a campaign in anything other than the number of leads it brought into your business?
If it's been a while, you're not alone - many B2B marketers are now so focused on lead generation that brand awareness goals fall by the wayside. This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash.
Services
Our founders, Jen and Jodie, developed a love for B2B marketing while working within a large corporate energy company.
As they worked their way up to senior positions in the marketing team, they gained first-hand experience in how difficult it could be to work with external agencies.
From juggling multiple agencies for different aspects of their marketing, to being passed to junior members of the team after being wowed by senior agency staff, they felt all the frustrations that many in-house marketers face every day.
As they worked their way up to senior positions in the marketing team, they gained first-hand experience in how difficult it could be to work with external agencies.
From juggling multiple agencies for different aspects of their marketing, to being passed to junior members of the team after being wowed by senior agency staff, they felt all the frustrations that many in-house marketers face every day.
When you work with The Pod, the people who help you to plan your marketing campaign will be the people who help you to develop and execute it.
Individually, each member of Team Pod is an experienced professional with a particular passion for their specialism.
Together, we can get you the results you want.
Individually, each member of Team Pod is an experienced professional with a particular passion for their specialism.
Together, we can get you the results you want.
The Marketing Pod has been built differently.
We have carefully curated our team to ensure we have experts in each of our five centres of excellence - strategy, digital, creative, content and PR.
If you know you need marketing support, but you're not sure where it's most needed, get in touch with us.
We can discuss your business's unique goals and what you're already doing, and this will help us to identify where we could provide the most value to you.
Then we'll match you with one (or more!) of our specialists, depending on your requirements, so your business is in their capable hands from the get-go.
We have carefully curated our team to ensure we have experts in each of our five centres of excellence - strategy, digital, creative, content and PR.
If you know you need marketing support, but you're not sure where it's most needed, get in touch with us.
We can discuss your business's unique goals and what you're already doing, and this will help us to identify where we could provide the most value to you.
Then we'll match you with one (or more!) of our specialists, depending on your requirements, so your business is in their capable hands from the get-go.
Reviews
Be the first to review The Marketing Pod.
Write a Review
