Web Atomic

If you're the sort of person who thinks PPC should be done in a different way; who constantly has ideas of how things could be done better and wants the opportunity to test those ideas then you've come to the right place.
To remain at the forefront of PPC, we are constantly striving for new approaches and ways to solve problems for our clients through advertising.
We don't just come up with the ideas - we also test them using top notch statistical analysis to prove they work in the real world.
When our ideas and techniques have been proven to work we sometimes develop entirely new software to execute these ideas and take them to the next level.

Bing Ads are often under utilised by competitors, resulting in less competition and a better return on investment.
At Web Atomic, we test the ROI of Bing Ads for each client.
The audience on Bing is unique and so is not perfect for every business.
We make sure we fit Bing Ads to our clients business to deliver the maximum profit possible.
We use all of the most cutting edge techniques and tools within Bing Ads as they become available.
From new ad formats, through to the latest advancements in Remarketing and ad extensions we have the full toolset at our disposal to run the most advanced Bing Ads accounts possible.

Bring the visitors most valuable to your business back to your website or app and get the conversion you need from them.
At Web Atomic, we are true experts in re-marketing.
Creating highly relevant groups to target, combining the actual behaviour online and the typical behaviour of your customer to create highly tailored messages that are both highly relevant and compelling.
Not all visitors are equal.
The key to re-marketing is to identify the visitors who are highly likely to convert based on their online behaviour, including everything from specific pages visited, time since last visit and any kind of behaviour you can think of.

It is used by a wide range of industries - from proving that a new medicine works to setting insurance premiums for different risk groups.
At Web Atomic, we bring this level of statistical analysis to PPC experiments.
We run experiments to a 95% level of confidence so that we know the changes we are making to the account are having a positive impact on the account performance.
Standard statistical tests can work well for some test analysis.
However, we have worked closely with Dr Paul White, Head of Applied Statistics at The University of the West of England, to design a series of tests specifically for PPC tests that we run.

Around 60% of the UK population has a social media account and it is estimated that people spend on average over 2 hours each day on social media.
The range of targeting options on social media is huge.
We use the paid ads to target potential customers on everything from standard demographics such as income and age through to place of work, relationship status, likelihood to buy online, interests and many additional targeting options.
Making the targeting as precise as possible is one of the ways we are able to maximise ROI from Social media advertising.