You have never been in a better position to share your knowledge, attract an audience and convert to customers. We are a content marketing agency. We help you understand what you stand for and communicate this on a consistent basis via the media channels you own. When you become a trusted source, you increase profits. If you retain an audience, you have one of the strongest assets available for any business today.
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The way many businesses market their products has been an approach inherited since the days of our grandparents.
Disrupting people through advertising; manipulating them with sales driven hyperbole; interruption via phone calls; relentless emails that provide no value, has been the norm.
Why do companies need to think differently?
It's the way that companies have behaved from their predecessors to focus purely on the product or service that they provide.
My big question is, why do companies stick to very old methods to sell?
Disrupting people through advertising; manipulating them with sales driven hyperbole; interruption via phone calls; relentless emails that provide no value, has been the norm.
Why do companies need to think differently?
It's the way that companies have behaved from their predecessors to focus purely on the product or service that they provide.
My big question is, why do companies stick to very old methods to sell?
In 2016 there were 5.5 million private sector businesses in the UK, the highest since estimates began in 2000, according to Business Population Estimates (BPE).
We create content programmes to help businesses build their audience and drive profitable action.
No one wants more promotional bilge.
You need to understand and become an advocate for your customers.
Tell them stories and entertain then.
Today's consumer will opt out of bland sales message, but they'll tune into stories that strike a chord with them.
We create content programmes to help businesses build their audience and drive profitable action.
No one wants more promotional bilge.
You need to understand and become an advocate for your customers.
Tell them stories and entertain then.
Today's consumer will opt out of bland sales message, but they'll tune into stories that strike a chord with them.
Once we have captured your thinking, understood your approach and the role you play within your marketplace then we have the ability to create your content.
The difference between the companies who are successful at engaging with an audience and those who aren't are those who act, talk and feel exactly as a customer or potential customer would.
By working together, creating a voice that stands for something can become an asset to your business for competitive advantage.
The difference between the companies who are successful at engaging with an audience and those who aren't are those who act, talk and feel exactly as a customer or potential customer would.
By working together, creating a voice that stands for something can become an asset to your business for competitive advantage.
You Are The Media is a weekly email with a focus on helping you recognise the thing that you stand for, how to grow your audience and build a voice that is different from the rest of your industry.
By taking ownership of the spaces that you have control of, is how you differentiate in today's 'look at me' world.
If you can do this on a consistent basis to a targeted audience, then you have unlocked a place you have never been before.
Take from, learn from and apply to your business an owned media/content driven approach every week (9am GMT each Thursday).
By taking ownership of the spaces that you have control of, is how you differentiate in today's 'look at me' world.
If you can do this on a consistent basis to a targeted audience, then you have unlocked a place you have never been before.
Take from, learn from and apply to your business an owned media/content driven approach every week (9am GMT each Thursday).
From being part of the You Are The Media community, to workshops, to the Content Revolution training days within your business, the whole philosophy is to learn and for your business to adapt to a new way of working.
One email every Thursday morning aimed to help you build your loyal audience with an owned media approach.
Following on from the weekly emails, the last Thursday of each month, the You Are The Media Lunch Club brings people together to meet new friends, have a bite to eat and learn from others who are taking on board an owned media/content marketing approach.
One email every Thursday morning aimed to help you build your loyal audience with an owned media approach.
Following on from the weekly emails, the last Thursday of each month, the You Are The Media Lunch Club brings people together to meet new friends, have a bite to eat and learn from others who are taking on board an owned media/content marketing approach.
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