Brand New Way is an internet marketing agency. It was founded in 2002 by internet marketing specialist Peter Hawtin to help companies to attract and keep valuable customers. In addition to strategic input, we help clients implement and deliver best-practice internet marketing, and analyse results to achieve continuous improvement. Brand New Way (founded in 2002) has a long track record of helping companies to attract and keep valuable customers.
Founder, Peter Hawtin has over 20 years of marketing experience across all forms of traditional and internet marketing. Our experience with some of Britain's biggest brands can also help turbocharge the performance of small and medium-sized companies. There have never been so many ways to market products and services - and even large corporates don't have a big enough budget to do everything!
We provide strategic input to ensure you focus your efforts and investment on the internet marketing activities most likely to give your company the best results.
Founder, Peter Hawtin has over 20 years of marketing experience across all forms of traditional and internet marketing. Our experience with some of Britain's biggest brands can also help turbocharge the performance of small and medium-sized companies. There have never been so many ways to market products and services - and even large corporates don't have a big enough budget to do everything!
We provide strategic input to ensure you focus your efforts and investment on the internet marketing activities most likely to give your company the best results.
Services
We help small and medium-sized companies - and some of Britain's biggest brands - achieve digital marketing goals such as attracting target leads, converting web visitors into valuable customers, and growing customer lifetime value.
We do this using our specially developed range of internet marketing services.
For most websites, 99% of web visitors come and go without buying or becoming a lead, but it doesn't have to be that way.
Many businesses are so focussed on attracting new customers that they forget to nurture and grow the lifetime value of their existing customers.
We do this using our specially developed range of internet marketing services.
For most websites, 99% of web visitors come and go without buying or becoming a lead, but it doesn't have to be that way.
Many businesses are so focussed on attracting new customers that they forget to nurture and grow the lifetime value of their existing customers.
You need to choose which valuable audience or audiences you want to target, and the specific problem they have that you are best placed to solve.
With so much competition in most markets, success involves being distinct from your competitors.
To acheive this, you need to clearly and consistently communicate a compelling, differentiated brand thought to your target audience.
Traditional interruption-based advertising is no longer affordable or effective for most companies.
But modern, cost-effective inbound marketing such as Pay Per Click advertising and search engine optimisation can make it easier for target leads to find you.
With so much competition in most markets, success involves being distinct from your competitors.
To acheive this, you need to clearly and consistently communicate a compelling, differentiated brand thought to your target audience.
Traditional interruption-based advertising is no longer affordable or effective for most companies.
But modern, cost-effective inbound marketing such as Pay Per Click advertising and search engine optimisation can make it easier for target leads to find you.
On most websites, 99% of web visitors are essentially invisible - they come and go without buying or becoming a lead.
With our help, it doesn't have to be that way.
This rarely happens, so developing a lead capture strategy is a critical success factor for website success.
Permission-based email marketing is a really effective low-cost way of converting prospects to valuable customers.
Web analytics can provide huge amounts of valuable data.
However, there is so much data that most people can't see the wood for the trees and either give up or make the wrong conclusions.
With our help, it doesn't have to be that way.
This rarely happens, so developing a lead capture strategy is a critical success factor for website success.
Permission-based email marketing is a really effective low-cost way of converting prospects to valuable customers.
Web analytics can provide huge amounts of valuable data.
However, there is so much data that most people can't see the wood for the trees and either give up or make the wrong conclusions.
Most businesses try hard to attract new customers, but fail to grow the lifetime value of existing customers (CLTV).
Not all customers are valuable.
Put simply, CLTV is the sum of your customers' past value to your business, plus their future value.
Suppose it costs 10 to attract a new customer, but one type of customer creates 5 of value while another type creates 500 of value.
Which type would you choose to attract more of?
Many of Britain's best brands have developed great strategies to grow CLTV, but now it's possible for smaller companies to also benefit from these marketing secrets.
Not all customers are valuable.
Put simply, CLTV is the sum of your customers' past value to your business, plus their future value.
Suppose it costs 10 to attract a new customer, but one type of customer creates 5 of value while another type creates 500 of value.
Which type would you choose to attract more of?
Many of Britain's best brands have developed great strategies to grow CLTV, but now it's possible for smaller companies to also benefit from these marketing secrets.
Email marketing is the most effective internet marketing tool for generating repeat business.
It can also play a key role in everything from attracting and converting prospects, through to order follow ups, cross selling and customer win-back campaigns.
Our professional email systems ensure you get great business results and outstanding value.
It can also play a key role in everything from attracting and converting prospects, through to order follow ups, cross selling and customer win-back campaigns.
Our professional email systems ensure you get great business results and outstanding value.
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