Link Communication create effective brand experiences that drive growth for brands, using promotional sampling and consumer psychology, integrated into experiential marketing to create measurable retail sales results. Our 24+ year experience has developed highly effective strategies across all chains of supermarkets, convenience retailers, consumer events and trade shows.
We represent a wide range of global leaders and innovators across food, drink, lifestyle and technology brands - for whom they have repeatedly won the marketing industry awards for. To create effective brand experiences that help brands achieve their sales growth by attracting, engaging and connecting them with their target audiences. As a national experiential marketing agency based in Leeds & London, the team at Link have the perfect blend of the energy of youth with the wisdom of 23 years' of daily experience.
Our specialist skill sets focused on areas where your brand can attain the greatest growth by using experiential, adding value and delivering commercial returns.
We represent a wide range of global leaders and innovators across food, drink, lifestyle and technology brands - for whom they have repeatedly won the marketing industry awards for. To create effective brand experiences that help brands achieve their sales growth by attracting, engaging and connecting them with their target audiences. As a national experiential marketing agency based in Leeds & London, the team at Link have the perfect blend of the energy of youth with the wisdom of 23 years' of daily experience.
Our specialist skill sets focused on areas where your brand can attain the greatest growth by using experiential, adding value and delivering commercial returns.
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Explore how you can use experiential marketing to enable your audiences to 'SEE, TRY & BUY' your products:.
Before you dive in, it may first be of use to consider a shared definition of what 'experiential marketing' means for you: (1) as a marketing professional, (2) what it means for your brand - and (3) what is could mean for your target audiences when they interact with your brand.
Amidst the vast array of individual interpretations, the common principals include how to engage consumers using 'sensory experiences'.
Before you dive in, it may first be of use to consider a shared definition of what 'experiential marketing' means for you: (1) as a marketing professional, (2) what it means for your brand - and (3) what is could mean for your target audiences when they interact with your brand.
Amidst the vast array of individual interpretations, the common principals include how to engage consumers using 'sensory experiences'.
Product sampling is the most effective way of getting your products into the hands, minds, mouths - and shopping baskets of your consumers.
This type of experiential marketing at supermarkets fast tracks the consumer through initial awareness, trial, evaluation and purchase - so is arguably the most powerful form of marketing available for any fast moving consumer good (FMGC) brand.
Product sampling has evolved.
Experiential product sampling at supermarkets, convenience retailers, high streets, train stations and events means that your brand is no longer restricted to 'Mable with a table' style supermarket sampling as has been so poorly implemented at many chains of supermarket.
This type of experiential marketing at supermarkets fast tracks the consumer through initial awareness, trial, evaluation and purchase - so is arguably the most powerful form of marketing available for any fast moving consumer good (FMGC) brand.
Product sampling has evolved.
Experiential product sampling at supermarkets, convenience retailers, high streets, train stations and events means that your brand is no longer restricted to 'Mable with a table' style supermarket sampling as has been so poorly implemented at many chains of supermarket.
Your supermarket stockists are the most effective location for using product sampling to create huge volume, immediate and repeat sales uplifts for your stocked range.
By positioning your branded event area in front of the main entrance to the stores, you can present your brand messaging, visual displays and perfectly presented product samples to literally thousands of shoppers when they are most receptive.
You can use it across all chains of supermarkets including Tesco, Asda, Morrisons, Waitrose, Booths, Aldi, Lidl, Iceland; or wherever else your products are sold.
By positioning your branded event area in front of the main entrance to the stores, you can present your brand messaging, visual displays and perfectly presented product samples to literally thousands of shoppers when they are most receptive.
You can use it across all chains of supermarkets including Tesco, Asda, Morrisons, Waitrose, Booths, Aldi, Lidl, Iceland; or wherever else your products are sold.
Product sampling for retail sales activation at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake.
Tesco allow us to use the areas in front of their supermarkets, to create pop up sampling experiences for your brand, with full creative control.
Everything is booked via the official Tesco head office media channels, with hundreds of extra units sent into each store visited to allow your Tesco sales to increase retail sales uplifts upwards of 500 units, per store per day.
Tesco allow us to use the areas in front of their supermarkets, to create pop up sampling experiences for your brand, with full creative control.
Everything is booked via the official Tesco head office media channels, with hundreds of extra units sent into each store visited to allow your Tesco sales to increase retail sales uplifts upwards of 500 units, per store per day.
Each city centre and suburban retail area has a range of effective location options for using product sampling to engage shoppers and convert purchases for your brand.
The tens of thousands of people that pass-by and shop at high street convenience stores make them ideal locations for your product sampling campaigns.
You can use our 23+ years of experiential marketing experience to craft an effective product sampling campaign at convenience retailers that will create both impact and sales results for your brand.
The tens of thousands of people that pass-by and shop at high street convenience stores make them ideal locations for your product sampling campaigns.
You can use our 23+ years of experiential marketing experience to craft an effective product sampling campaign at convenience retailers that will create both impact and sales results for your brand.
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