We are a full service marketing agency offering support from the marketing research, strategy and planning stages, right through to full implementation of campaigns and ongoing activity. We drive leads and business opportunities for building product manufacturers, merchants, contractors and membership organisations within the construction industry.
As an agency we have in-house expertise to carry out customer and competitor research, to build lead generation websites, specification tools, & web applications, to create digital marketing strategies and to execute & implement joined up, integrated marketing plans. We create engaging written, visual & video content for your audiences and amplify your reach using the right channel blend for your business.
As an agency we have in-house expertise to carry out customer and competitor research, to build lead generation websites, specification tools, & web applications, to create digital marketing strategies and to execute & implement joined up, integrated marketing plans. We create engaging written, visual & video content for your audiences and amplify your reach using the right channel blend for your business.
Services
CPD writing is often overlooked as a powerful marketing tool for any building product manufacturer.
Traditionally driven by sales, CPD presentations are delivered to prospects as a way of getting a foot in the door with architects practices.
However, getting face to face meetings is becoming harder and harder as practices are pushed for time.
Many practices these days allocate dedicated roles to booking and even participating in face to face CPD, on behalf of other team members.
Many others also conduct their annual learning in particular months of the year to cut down on 'adhoc' interruptions to the day job.
Traditionally driven by sales, CPD presentations are delivered to prospects as a way of getting a foot in the door with architects practices.
However, getting face to face meetings is becoming harder and harder as practices are pushed for time.
Many practices these days allocate dedicated roles to booking and even participating in face to face CPD, on behalf of other team members.
Many others also conduct their annual learning in particular months of the year to cut down on 'adhoc' interruptions to the day job.
At Pauley Creative, we're big advocates of using data insights and analysis to improve a specific areas of your business and drive forward your construction marketing strategy.
Data collection is at it's highest ever level, which opens up countless opportunities as a construction marketer or board member to develop strategy based on real data rather than using gut feel.
So if you are not collecting and analysing data on regular basis, you are definitely losing out.
On a regular basis you should be analysing your most powerful marketing tool, your building product, contractor, merchant or membership organisation website.
Data collection is at it's highest ever level, which opens up countless opportunities as a construction marketer or board member to develop strategy based on real data rather than using gut feel.
So if you are not collecting and analysing data on regular basis, you are definitely losing out.
On a regular basis you should be analysing your most powerful marketing tool, your building product, contractor, merchant or membership organisation website.
We've been working in the industry for nearly 20 years.
Over that time, we've built up relationships with the media across the breadth of the industry.
Sometimes the hardest task can be getting your content placed.
We can take the stress away from you & make sure you get placed in the right publications in print and online.
We'll help you with Media Planning, Advertising Planning & Media Management and Relationships.
Being recognised for your achievements can go a long way to build trust in your brand.
Over that time, we've built up relationships with the media across the breadth of the industry.
Sometimes the hardest task can be getting your content placed.
We can take the stress away from you & make sure you get placed in the right publications in print and online.
We'll help you with Media Planning, Advertising Planning & Media Management and Relationships.
Being recognised for your achievements can go a long way to build trust in your brand.
Content marketing is the ability to create & distribute valuable, engaging content to your construction audience.
This is to attract them to your brand & encourage further interaction.
The end goal is to ultimately drive quality traffic to your website, heighten brand awareness & create quality leads in line with your business goals.
We all know the importance of content as being the cog behind your construction business.
It represents your brand voice and personality, drives engagement to fuel the lead generation process, and helps to establish yourselves as thought leaders within the construction industry.
This is to attract them to your brand & encourage further interaction.
The end goal is to ultimately drive quality traffic to your website, heighten brand awareness & create quality leads in line with your business goals.
We all know the importance of content as being the cog behind your construction business.
It represents your brand voice and personality, drives engagement to fuel the lead generation process, and helps to establish yourselves as thought leaders within the construction industry.
Paid media allows construction businesses to deliver advertisements that promote their key marketing messages to the target market; this includes social advertising and pay-per-click advertising, which involves advertisers paying a set fee every time an online user clicks on one of their ads.
With the competition for online search visibility becoming fiercer year on year, construction businesses need to try harder than ever to be noticed; whilst social advertising will help to enhance your brand awareness across multiple platforms, PPC is also dominating page one of Google, which means that you really need to be investing in paid advertising campaigns in order to successfully promote your products and services.
With the competition for online search visibility becoming fiercer year on year, construction businesses need to try harder than ever to be noticed; whilst social advertising will help to enhance your brand awareness across multiple platforms, PPC is also dominating page one of Google, which means that you really need to be investing in paid advertising campaigns in order to successfully promote your products and services.
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