Once upon a time, advertising was about the Mad Men and the Media Agencies: the creative and the commercial. Advertisers needed smart strategies, great relationships with media owners, and buying power. What was needed was a solid understanding of experimentation and data. That's when Brainlabs was born. Founded by Daniel Gilbert in 2012, we were on a mission to make marketing more scientific.
We started with our first hypothesis: instead of teaching traditional marketers how to do regression analysis or coding, it would be better to hire mathematicians, scientists, programmers and teach them how to do this new kind of marketing. This methodology proved to be a success, delivering remarkable results for our clients. There is no secret sauce behind these results: our services follow the scientific method to test, learn, and deliver commercial impact.
Along the way, we've wrestled huge accounts from global networks, including Bed Bath & Beyond, TUI, and Vans, and have won bundles of awards across the globe, including Best Large PPC Agency on both sides of the pond.
We started with our first hypothesis: instead of teaching traditional marketers how to do regression analysis or coding, it would be better to hire mathematicians, scientists, programmers and teach them how to do this new kind of marketing. This methodology proved to be a success, delivering remarkable results for our clients. There is no secret sauce behind these results: our services follow the scientific method to test, learn, and deliver commercial impact.
Along the way, we've wrestled huge accounts from global networks, including Bed Bath & Beyond, TUI, and Vans, and have won bundles of awards across the globe, including Best Large PPC Agency on both sides of the pond.
Services
Test and learn is the foundation of science.
And science is what brings creative and commercial together in the modern age of advertising.
We start with a challenge: how do we generate the big ideas that can transform your business?
With a solid data foundation, we can turn ideas into hypotheses, follow the scientific method and test, test, test.
When our experiments reach statistical significance, we can then activate our insights to see true commercial impact.
Working closely with your team, we can develop a set of marketing KPIs that actually deliver against your business objectives.
And science is what brings creative and commercial together in the modern age of advertising.
We start with a challenge: how do we generate the big ideas that can transform your business?
With a solid data foundation, we can turn ideas into hypotheses, follow the scientific method and test, test, test.
When our experiments reach statistical significance, we can then activate our insights to see true commercial impact.
Working closely with your team, we can develop a set of marketing KPIs that actually deliver against your business objectives.
Matt is responsible for delivering world-class products to our clients and driving New Business across the UK and the US.
Having been Group CEO of Havas UK&I, Managing Director of iProspect and Managing Partner at MEC, Matt has worked with some of the world's most prestigious brands.
He is a contributor to Campaign and hugely passionate about creating diverse workplaces.
Jeremy is responsible for direction and growth in the US.
A true visionary, Jeremy has extensive experience in building agencies through new business, organic growth, and mergers and acquisitions.
Having been Group CEO of Havas UK&I, Managing Director of iProspect and Managing Partner at MEC, Matt has worked with some of the world's most prestigious brands.
He is a contributor to Campaign and hugely passionate about creating diverse workplaces.
Jeremy is responsible for direction and growth in the US.
A true visionary, Jeremy has extensive experience in building agencies through new business, organic growth, and mergers and acquisitions.
Our partnership model follows one simple principle: support businesses where they need it.
We understand that some things are better off in-house, such as data ownership and direct partnerships with platforms.
But advertisers needs and trends are continually changing - our partnerships are designed for adaptability.
That flexibility in service offering means that we can help with every piece of the puzzle involved in running a test & learn marketing operation.
Our core capabilities are built around clients in a group of global client teams.
We understand that some things are better off in-house, such as data ownership and direct partnerships with platforms.
But advertisers needs and trends are continually changing - our partnerships are designed for adaptability.
That flexibility in service offering means that we can help with every piece of the puzzle involved in running a test & learn marketing operation.
Our core capabilities are built around clients in a group of global client teams.
You may have heard from us from the bundles of awards we've won across the globe, our robot receptionist Pepper, or even our beloved open-source scripts - and now you're asking yourself: what's really powering this rather unconventional company?
We're ever-growing, forever changing, and always testing everything we do.
And every step of the way, we want to be the best growth platform for our people, achieve remarkable results for our clients, and be leaders of our industry.
We are one team.
We care for others and make them feel like they belong.
We're ever-growing, forever changing, and always testing everything we do.
And every step of the way, we want to be the best growth platform for our people, achieve remarkable results for our clients, and be leaders of our industry.
We are one team.
We care for others and make them feel like they belong.
Reviews (1)
Tom C.
Aug 06, 2019
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