100 Percent Direct Marketing is a full service Direct Marketing agency founded in 1982, with Senior Management who've been in the business for over 40 years but remain very much involved in day to day account handling. Put simply, if you work with 100 Percent, no matter how large your business or your account, your account handler will have over 40 years of Direct Marketing expertise across a wide range of functions, as well as business management expertise.
We are a small agency, highly experienced and with very short lines of communication. The benefit of our expertise and experience is delivered from start to finish on any campaign. We pride ourselves in our ability to handle small accounts and campaigns cost effectively for clients. As well as our own resources, we have partnered with several similar companies to extend our service offering into broader, integrated campaigns, and most of these companies share the same principles.
Indeed, 2 of them are run by ex work colleagues from many years ago.
We are a small agency, highly experienced and with very short lines of communication. The benefit of our expertise and experience is delivered from start to finish on any campaign. We pride ourselves in our ability to handle small accounts and campaigns cost effectively for clients. As well as our own resources, we have partnered with several similar companies to extend our service offering into broader, integrated campaigns, and most of these companies share the same principles.
Indeed, 2 of them are run by ex work colleagues from many years ago.
Services
Having once co-owned and worked in the UK's then largest direct marketing service company, we have handled some very big accounts.
17 years working on Procter & Gamble business, handling mail order giants such as Gusco and Grattan, charities, financial services, retail, travel and leisure has given us some key skills in strategy, planning and account management, as well as the skills across our activities.
We also work on single services, or a combination of services, for both large and small clients.
17 years working on Procter & Gamble business, handling mail order giants such as Gusco and Grattan, charities, financial services, retail, travel and leisure has given us some key skills in strategy, planning and account management, as well as the skills across our activities.
We also work on single services, or a combination of services, for both large and small clients.
Given our partner network, we do most things!
Most of our clients are looking for a level of integration with relatively small budgets.
So our list is a mix of services we or our partners offer, and we work in both B2C and B2B, for large corporations, SME's and start ups with very restricted budgets.
Most of our clients are looking for a level of integration with relatively small budgets.
So our list is a mix of services we or our partners offer, and we work in both B2C and B2B, for large corporations, SME's and start ups with very restricted budgets.
After our long list of services, we have to say we are predominantly a Direct Marketing Agency, mixing traditional with new.
We have never seen new developments as a reason to abandon our core services, and ignore our understanding of data or the different channels to use for acquisition and retention strategies.
Indeed, we like to say we combine the strengths of a traditional grounding in DM techniques and implementation, with an up to date understanding of digital and social techniques, and the integration of several channels at once.
We have never seen new developments as a reason to abandon our core services, and ignore our understanding of data or the different channels to use for acquisition and retention strategies.
Indeed, we like to say we combine the strengths of a traditional grounding in DM techniques and implementation, with an up to date understanding of digital and social techniques, and the integration of several channels at once.
Our skills here lie in the marketing and integration side and not in implementation.
But we have partners in each discipline who are expert in that discipline in a technical sense.
We do understand how all the facets of digital and social fit into the marketing mix, and how and when they should be used to meet your market needs and your budget.
And we understand from the outset the value and usages of data, in both relative and absolute terms.
If you are looking for a specialist digital or social media agency, that's not us.
But we have partners in each discipline who are expert in that discipline in a technical sense.
We do understand how all the facets of digital and social fit into the marketing mix, and how and when they should be used to meet your market needs and your budget.
And we understand from the outset the value and usages of data, in both relative and absolute terms.
If you are looking for a specialist digital or social media agency, that's not us.
We have over the years handled some diverse projects for clients that may have started with a direct marketing contact, but quickly went beyond that.
Sun Life of Canada - we redesigned their life policy application forms from 32 pages down to 16 pages to the satisfaction of the marketing, sales, admin and underwriting departments, as well as compliance.
This demonstrated both a design ability as well as simplifying a very complicated task, and the coordination of different client departments.
TNT - working with an agency specialising in internal communications, we handled the logistics under strict confidentiality and a very tight timetable for staff communication on rebranding - 55000 letters in 6 languages, duplicating CD ROMs for presentations and Colour Acetates for more far flung locations (this was a while ago when some countries didn't have PC's in every office); plus work books and manuals for locations all over the world, where everything had to arrive on the same day.
Sun Life of Canada - we redesigned their life policy application forms from 32 pages down to 16 pages to the satisfaction of the marketing, sales, admin and underwriting departments, as well as compliance.
This demonstrated both a design ability as well as simplifying a very complicated task, and the coordination of different client departments.
TNT - working with an agency specialising in internal communications, we handled the logistics under strict confidentiality and a very tight timetable for staff communication on rebranding - 55000 letters in 6 languages, duplicating CD ROMs for presentations and Colour Acetates for more far flung locations (this was a while ago when some countries didn't have PC's in every office); plus work books and manuals for locations all over the world, where everything had to arrive on the same day.
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