A Team Group
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A Team Group
A-Team Group helps financial technology vendors and consultants to build their sales leads databases and grow their businesses. Your number 1 goal is to deliver more and more sales leads but how can you build on what you have? Want to grow your business and know you need to 'do more marketing' but don't know where to start? Or finding traditional PR isn't generating results?

Challenge: Our client needed to work with an external partner to provide independent research and create high-quality content to support its own extensive marketing programmes. Solution: A-Team Group conducted a series of in-depth surveys across our community of decision-makers and turned the findings into comprehensive topical white papers, which were supported with a marketing campaign to both our audience and the client's audience for lead generation and prospect nurturing.

Challenge: Our client was seeking advice about how to create a marketing strategy to replace its PR-oriented outreach, and expertise to deliver on the plan to generate results.
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Challenge: Our client needed to work with an external partner to provide independent research and create high-quality content to support its own extensive marketing programmes.
Solution: A-Team Group conducted a series of in-depth surveys across our community of decision-makers and turned the findings into comprehensive topical white papers, which were supported with a marketing campaign to both our audience and the client's audience for lead generation and prospect nurturing.
We also supported the client's events by managing the content of a focused panel, recruiting speakers and moderating the session, as well as marketing their event to our audience to attract targeted delegates.
The number one goal for most marketers in financial technology is to generate sales leads.
Sales leads are also the most used metric to measure marketers' success.
Behind the goal is the desire of company executives to sustainably grow revenues.
Expanding within and retaining your existing client base is essential, but to grow beyond that base you need to generate.
As a B2B company selling financial data or technology solutions, yours is a complex sell that can take time and face many hurdles.
Raising awareness, generating leads and building trust and affinity amongst decision makers at your prospect companies takes time and effort.
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