Specialist B2B and technology research for audience understanding and thought leadership that connects and converts. Is your marketing content about you or about your customers? Is it about your products or the people you're looking to engage with? Insight Avenue is a specialist marketing research consultancy for B2B and technology brands who want to put their customers at the heart of their content.
Insight-out defines our approach - incisive market research to understand your audience, inform your strategy and power your data-driven storytelling. We're passionate about understanding B2B buyers, their attitudes, behaviours and preferences, highlighting their pain points and priorities. At Insight Avenue, we'll help you to see the world through your customers' eyes and use that knowledge to forge content that really connects your brand to your customers' needs.
We're firm believers that it's time to put customer context into content marketing and the thought back into thought leadership.
Insight-out defines our approach - incisive market research to understand your audience, inform your strategy and power your data-driven storytelling. We're passionate about understanding B2B buyers, their attitudes, behaviours and preferences, highlighting their pain points and priorities. At Insight Avenue, we'll help you to see the world through your customers' eyes and use that knowledge to forge content that really connects your brand to your customers' needs.
We're firm believers that it's time to put customer context into content marketing and the thought back into thought leadership.
Services
Do you really know what your customers care about and what keeps them awake at night?
Are you struggling to engage customers with your marketing content or looking to improve your brand storytelling through evidence-based research?
Do you end up repurposing competitor research or scouring Google for proof points around the value of your proposition?
Get in touch with us to talk about how to use research to create an authentic voice that will resonate much more effectively than "borrowed" content.
Are you struggling to engage customers with your marketing content or looking to improve your brand storytelling through evidence-based research?
Do you end up repurposing competitor research or scouring Google for proof points around the value of your proposition?
Get in touch with us to talk about how to use research to create an authentic voice that will resonate much more effectively than "borrowed" content.
HOW WE DO IT Our approach and experience Flexibility and creativity define everything we do at Insight Avenue.
All research programmes start with understanding who you are and what you're looking to achieve through better insight.
We take the time to involve any and all stakeholders in scoping any research activity.
We ask a lot of questions!
We are methodology-agnostic, which means we're not tied to any specific way of doing things.
Every research programme and every client is different.
Most content research programmes are based on quantitative research, usually through online or telephone interviews.
All research programmes start with understanding who you are and what you're looking to achieve through better insight.
We take the time to involve any and all stakeholders in scoping any research activity.
We ask a lot of questions!
We are methodology-agnostic, which means we're not tied to any specific way of doing things.
Every research programme and every client is different.
Most content research programmes are based on quantitative research, usually through online or telephone interviews.
Research used to be synonymous with long, boring questionnaires and massive slabs of data tables.
Fast forward a decade or so and research, dare I say it, has become a bit sexier and a lot more accessible.
Much of the image overhaul of research has been due to the explosion of content marketing and the role of insight in defining personas, as well as the value that buyers put on evidence-led content when researching brands and products.
Add to the mix the resurgence of behavioural economics and the advent of big data and predictive analytics and insight is increasingly seen as a core business discipline.
Fast forward a decade or so and research, dare I say it, has become a bit sexier and a lot more accessible.
Much of the image overhaul of research has been due to the explosion of content marketing and the role of insight in defining personas, as well as the value that buyers put on evidence-led content when researching brands and products.
Add to the mix the resurgence of behavioural economics and the advent of big data and predictive analytics and insight is increasingly seen as a core business discipline.
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