CDP | Construction Marketing Agency
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We are a construction marketing agency who help building product manufacturers get their products and systems specified. To do this, we present them as integrated, fully-fledged building product marketing solutions, answering the specifier's and the building's needs. We do this by creating a compelling mix of knowledge, word, graphic design, image, 3d rendered illustrations and construction industry animation.

As a result, we create context and narrative for the building product range. The result is not just 'content', but marketing 'substance' that attracts, engages and informs, and sells construction solutions. Our in-house team is fully conversant with the built environment. As a result, we need almost no hand holding and are experienced and accomplished at what we do.

This results in less time-input from you and better communication and marketing output from us. We create, develop, write, illustrate, animate and produce digital and printed construction marketing material for building product manufacturers and construction service providers.
Services
Construction manufacturers need to communicate their products as solutions to their customers.
Similarly, our role at CDP is to create graphic and construction marketing solutions for our clients.
Our work is designed to present their products as integrated systems, offering a range of construction professionals comprehensive, easy-to-assimilate solutions that are targeted to meet their specific needs.
We produce technical and promotional solutions, tools and assets for the construction sector.
Select the images below to see some of our building product marketing for construction manufacturers.
We are an agency who create, develop, write, design, illustrate, animate and produce printed and digital marketing material (specifier and construction marketing) for building product manufacturers and service providers, focused on selling their products to Specifiers, Architects, Contractors, Engineers, Housebuilders and Developers, Merchants and End-users.
We write, design and produce a full range of construction industry literature and brochures.
This includes product data sheets, product range brochures, specifier design manuals, case studies, promotional flyers and much, much more for building product manufacturers.
Whether designed to intrigue and sell, or comprehensively explain through use of comprehensive technical illustrations, every piece is properly targeted to its construction user group, visually powerful and brand-reflecting, easy to use, informative and accurate.
The construction product manufacturers and industry service providers we work for, require the whole gamut of illustration types from our in-house illustrators.
These range from line drawing, 'CAD' type section details, to isometric, 3D modelled and rendered illustrations, through to animations and fly-throughs - all done in-house.
We are careful to match the illustration type and technique to the medium, target and budget but always ensure that any illustration - simple or complex - is clear, accurate and delivers the maximum amount of information possible: this could be architectural detail showing the interface of roof, wall and eaves, a simple slate fixing position for an installer, or a visualisation of coloured cladding on a building exterior.
Many of our technical or 3D illustrations for industry building product manufacturers are developed into animations.
If a picture is worth a thousand words, then an animation - correctly produced to show unique product features, or distinctive installation attributes - is worth a thousand pictures.
Highly rendered images are especially suited to animation sequences and the ability to zoom in, or pan back, change angle and drop through solids gives ample scope to communicate the most complex of objects or to fly through complete environments.
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